Tag Archives: Marketing

The Supermarket Strategist 9/26

Halloween is just four weeks away. No doubt you’ve already mapped out your merchandising program. However, have you thought about the extra bits of excitement you can create in store? Window decorating contests, jack-o-lantern contests, children’s costume contests. Don’t forget … Continue reading

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The Supermarket Strategist 01/15

“Without promotion something terrible happens…Nothing!” That’s what P.T. Barnum said. It makes a lot of sense. I bet you never thought of it, but you can actually make the analogy that a supermarket is very similar to a circus – … Continue reading

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The Supermarket Strategist 10/09

Halloween is just three weeks away. No doubt you’ve already mapped about your merchandising program. However, have you thought about the extra bits of excitement you can create in store? Window decorating contests, jack-o-lantern contests, children’s costume contests. Don’t forget … Continue reading

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The Supermarket Strategist 3/20

Your customers have limited time for browsing and no time to spare at all for complicated store navigating. While it is not always easy to achieve, you need to develop a pattern of customer movement (store flow). Begin by observing … Continue reading

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The Supermarket Strategist 2/28

Could you be the next winner of the Golden Penguin Award? Each year the NFRA receives hundreds of entries for its three Golden Penguin competitions: March Frozen Food Month, June Dairy Month, and June/July Ice Cream & Novelties Month. The … Continue reading

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The Supermarket Strategist 2/14

Looking to increase sales with your current customer base? A technique used by many of the larger retailers is cross merchandising. Also called add-ons, this is the practice of displaying products from different categories together, in order to generate incremental … Continue reading

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The Supermarket Strategist 1/31

Do your customers know who you are? As customers walk your store, do they recognize you and your management team? Could they call you or your team by name? A visible management team is essential. In fact, a practice used … Continue reading

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The Supermarket Strategist 1/17

Your customers have limited time for browsing and no time to spare at all for complicated store navigating. While it is not always easy to achieve, you need to develop a pattern of customer movement (store flow). Begin by observing … Continue reading

Posted in Big Chain Stores, Building business, Elite Display USA, EliteDisplayUSA.com, Grocery Store, Independent, Kevin Ruddy, Marketing, Retail Stores, Sign Holders, Supermarket | Tagged , , , , , , , , , , , , , , | Leave a comment

The Supermarket Strategist 1/10

“Without promotion something terrible happens…Nothing!” That’s what P.T. Barnum said. It makes a lot of sense. I bet you never thought of it, but you can actually make the analogy that a supermarket is very similar to a circus – … Continue reading

Posted in Big Chain Stores, Building business, Elite Display USA, Grocery Store, Independent, Marketing, Pallet Power, Retail Stores, Supermarket | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Supermarket Strategist 1/03

Welcome to 2012. In the weeks ahead I will be continuing to share my supermarket and retail insights with you, giving you the tools and support to compete in this economical landscape. Read, plan and execute. Make this the year … Continue reading

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