Tag Archives: Kevin Ruddy

The Supermarket Strategist 6/20

Did you know that the average Working American spends over 200 hours a year commuting? That’s enough time to earn a college degree in four years!  Why not make your car, train, or bus a Mobile University?  It’s more convenient than … Continue reading

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The Supermarket Strategist 1/10

“Without promotion something terrible happens…Nothing!” That’s what P.T. Barnum said. It makes a lot of sense. I bet you never thought of it, but you can actually make the analogy that a supermarket is very similar to a circus – … Continue reading

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The Supermarket Strategist 1/03

Welcome to 2012. In the weeks ahead I will be continuing to share my supermarket and retail insights with you, giving you the tools and support to compete in this economical landscape. Read, plan and execute. Make this the year … Continue reading

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The Supermarket Strategist 11/29

Looking for information pertaining to demographics, consumer trends, or government support? With hundreds of counsels and institutes willing to share information with you, how do you find them? You could start with a google search, searching and scrolling through hundreds … Continue reading

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The Supermarket Strategist 11/08

What does your store smell like? Upon entering your store, customers are stimulated on many levels: sight, sound, and yes, smell. Most of the larger retail stores understand that smell is part of a customer’s store experience. Give customers a … Continue reading

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The Supermarket Strategist 11/01

Who actually does the food shopping? Even with the increase of dual income households, one would think that food shopping would be equally divided between men and women. According to a recent study, 70 % of women still do the … Continue reading

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The Supermarket Strategist 10/18

Halloween is just two weeks away.  No doubt you’ve already mapped about your merchandising program.  However, have you thought about the extra bits of excitement you can create in store?  Window decorating contests, jack-o-lantern contests, children’s costume contests.  Don’t forget … Continue reading

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The Supermarket Strategist 9/20

Looking to increase sales with your current customer base? A technique used by many of the larger retailers is cross merchandising. Also called add-ons, this is the practice of displaying products from different categories together, in order to generate incremental … Continue reading

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The Supermarket Strategist 9/13

Supermarket Strategist, Supermarket Marketing, Continue reading

Posted in Big Chain Stores, Building business, digital brand ambassador, digitalbrandambassador.com, Elite Display USA, EliteDisplayUSA.com, Grocery Store, human resources, Independent, Kevin Ruddy, Marketing, Retail Stores, Sign Holders, Supermarket, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Supermarket Strategist 4/26

Are you looking to increase impulse purchases? You actually may be missing important sales.  Very often customers will run into the store for just a few items, and feel no need to grab a hand basket at the entrance.  Once … Continue reading

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