What brings consumers in your community to your store? Is it your product selection, your store team, or that heavenly bread that you bake every hour? The truth is, competing with the big box stores is really all about uniqueness. Do you offer home delivery or provide customers assistance to their cars? Have you ever thought about a special parking space for expectant mothers? There are all kinds of innovative ways to catch the attention of your customers. Win them over with personalized service.
Be an original. Be unique…Kevin Ruddy
Weekly Senior Citizen Discount Day
Many retailers offer discounts to seniors – often on slower days. Since seniors are usually flexible with their time, it will help you build traffic during your down periods. Instead of an instant discount, consider using gift cards that will assure a future return visit.
Capitalizing on Your Knowledge & Experience
Many small business owners and their staff fail to recognize the wealth of product information and store services they share with inquiring customers every day. Compare this to the often-untrained clerks at major chains. Recognize the value of the ideas and information you’ve been sharing with your customers for years. Be sure to emphasize this unique service with your own staff, so they will assure customers that you are the experts, and are there to help them have a positive shopping experience.
How about a high-five!
Looking for ways to boost employee spirits? Recently, a New York Times article cited work by researchers who have been looking closely at the value of nonverbal, wordless communication: in other words, physical contact. There is evidence that indicates actions such as high fives, a pat on the back or just a simple handshake can lead to immediate positive changes. Really quite amazing. A small gesture that calls for an investment of only a second or two can have such big results. We’re all looking for that kind of return in business!
Did You Know?
According to the Food Marketing Institute the median average supermarket is 46,235 sq. ft., with weekly sales of $485,346, and carries 48,750 products.