The Supermarket Strategist 1/10

“Without promotion something terrible happens…Nothing!”
That’s what P.T. Barnum said. It makes a lot of sense. I bet you never thought of it, but you can actually make the analogy that a supermarket is very similar to a circus – people, food, music, entertainment, promotion and sales. By planning events and promotions that are exciting and original, you will drive consumers to your “Circus.” P.T. Barnum was fairly successful. You’ll be in good company. Kevin Ruddy

Growing Your Business
Here are some thought starters for

promotional theme development.
These themes afford you the opportunities to promote Frozen Foods, Healthy Choices, and St. Patrick’s Day excitement. Follow the links for additional information.

National Frozen Foods Month
National Sauce Month
National Peanut Butter Month
National Nutrition Month
National Women’s History Month
National Employee Spirit Month
National Save Your Vision Month
Girl Scout Week, March 11-17
Employee Appreciation Day, March 2
Daylight Savings, March 11
St. Patrick’s Day, March 17
Spring Begins, March 20

Up Coming Events
Looking for some interesting travel?

Plan a quick getaway around one of these upcoming events. It’s a great opportunity to enjoy some fabulous cities and expand your business opportunities as well.

Fancy Food Show, San Francisco, CA, Jan. 15-17
FMI Midwinter Exec. Conference, Orlando, FL, Jan. 29-31
Tobacco Plus Expo, Las Vegas, NV, Feb. 1-2
Nat. Grocers Assoc. Annual Conv., Las Vegas, Feb. 12-15
American International Toy Fair, New York, NY, Feb. 12-15
Annual Meat Conference, Orlando, FL, Feb. 19-21
Global Pet Expo, Orlando, FL, Feb. 29- Mar. 2

Did You Know?
The average number of products carried by a typical supermarket has more than tripled since 1980 – from 15,000 to 50,000.

This entry was posted in Big Chain Stores, Building business, Elite Display USA, Grocery Store, Independent, Marketing, Pallet Power, Retail Stores, Supermarket and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>