Monthly Archives: May 2011

The Supermarket Strategist 5/27

Your customers have limited time for browsing and no time to spare at all for complicated store navigating. While it is not always easy to achieve, you need to develop a pattern of customer movement (store flow). Begin by observing … Continue reading

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The Supermarket Strategist 5/24

“Without promotion something terrible happens…Nothing!” That’s what P.T. Barnum said. It makes a lot of sense. I bet you never thought of it, but you can actually make the analogy that a supermarket is very similar to a circus – … Continue reading

Posted in Big Chain Stores, Building business, digital brand ambassador, digitalbrandambassador.com, Elite Display USA, EliteDisplayUSA.com, Grocery Store, human resources, Independent, Kevin Ruddy, Marketing, Retail Stores, Sign Holders, Supermarket | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

The Supermarket Strategist 5/17

Where do I advertise?  Interesting question.  It’s not a great idea to just ask family and friends for advice about where to advertise. They don’t know your business.  Do your research, starting with your customers. Inquire about what they read, … Continue reading

Posted in Big Chain Stores, Building business, digital brand ambassador, digitalbrandambassador.com, Elite Display USA, EliteDisplayUSA.com, Grocery Store, human resources, Independent, Kevin Ruddy, Marketing, Retail Stores, Sign Holders, Supermarket | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Supermarket Strategist 5/10

Placement of the store entry has a significant effect on how people shop, and how much they spend. Research has shown that most customers prefer a counter clockwise shopping experience and spend on average $2 more per trip than clockwise … Continue reading

Posted in Big Chain Stores, Building business, digital brand ambassador, digitalbrandambassador.com, Elite Display USA, EliteDisplayUSA.com, Grocery Store, human resources, Independent, Kevin Ruddy, Marketing, Retail Stores, Sign Holders, Supermarket | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

The Supermarket Strategist 5/03

Get tuned in! To appeal to customer needs, you must first recognize their priorities, values and motivations. Each customer has unique wants, needs and desires. Here are a few questions to identify what means most to your consumers. >What are … Continue reading

Posted in Big Chain Stores, Building business, digital brand ambassador, digitalbrandambassador.com, Elite Display USA, EliteDisplayUSA.com, Grocery Store, human resources, Independent, Kevin Ruddy, Marketing, Retail Stores, Sign Holders, Supermarket | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment