Monthly Archives: January 2011

The Supermarket Strategist 1/25

Who are your most important Brand Ambassadors? All of your employees play an important role in representing your store, but the first and last person the customer has contact with are the most important: the Greeter and the Cashier. These … Continue reading

Posted in Big Chain Stores, Building business, digital brand ambassador, digitalbrandambassador.com, Elite Display USA, EliteDisplayUSA.com, Grocery Store, human resources, Independent, Kevin Ruddy, Marketing, Sign Holders, Supermarket, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

The Supermarket Strategist 1/18

“Without promotion something terrible happens…Nothing!” That’s what P.T. Barnum said. It makes a lot of sense. I bet you never thought of it, but you can actually make the analogy that a supermarket is very similar to a circus – … Continue reading

Posted in Big Chain Stores, Building business, digital brand ambassador, digitalbrandambassador.com, Elite Display USA, EliteDisplayUSA.com, Grocery Store, human resources, Independent, Kevin Ruddy, Marketing, Sign Holders, Supermarket, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

The Supermarket Strategist 1/11

An advisory board made up of customers? Who better! The Tyler Newspaper reports that as the Brookshire Grocery Company prepares to open a new FRESH store early next year, they have engaged a group of local residents as an advisory … Continue reading

Posted in Big Chain Stores, Building business, digital brand ambassador, digitalbrandambassador.com, Elite Display USA, EliteDisplayUSA.com, Grocery Store, human resources, Independent, Kevin Ruddy, Marketing, Sign Holders, Supermarket, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Supermarket Strategist 1/04

Welcome to 2011. In the weeks ahead I will be continuing to share my supermarket and retail insights with you, giving you the tools and support to compete in this economical landscape. Read, plan and execute. Make this the year … Continue reading

Posted in Big Chain Stores, Building business, digital brand ambassador, digitalbrandambassador.com, Elite Display USA, EliteDisplayUSA.com, Grocery Store, human resources, Independent, Kevin Ruddy, Marketing, Sign Holders, Supermarket, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment