Category Archives: Kevin Ruddy

The Supermarket Strategist 7/24

Do your customers know who you are? As customers walk your store, do they recognize you and your management team? Could they call you or your team by name? A visible management team is essential. In fact, a practice used … Continue reading

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The Supermarket Strategist 01/15

“Without promotion something terrible happens…Nothing!” That’s what P.T. Barnum said. It makes a lot of sense. I bet you never thought of it, but you can actually make the analogy that a supermarket is very similar to a circus – … Continue reading

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The Supermarket Strategist 11/12

Looking for information pertaining to demographics, consumer trends, or government support? With hundreds of counsels and institutes willing to share information with you, how do you find them? You could start with a google search, searching and scrolling through hundreds … Continue reading

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The Supermarket Strategist 3/20

Your customers have limited time for browsing and no time to spare at all for complicated store navigating. While it is not always easy to achieve, you need to develop a pattern of customer movement (store flow). Begin by observing … Continue reading

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The Supermarket Strategist 2/28

Could you be the next winner of the Golden Penguin Award? Each year the NFRA receives hundreds of entries for its three Golden Penguin competitions: March Frozen Food Month, June Dairy Month, and June/July Ice Cream & Novelties Month. The … Continue reading

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The Supermarket Strategist 2/14

Looking to increase sales with your current customer base? A technique used by many of the larger retailers is cross merchandising. Also called add-ons, this is the practice of displaying products from different categories together, in order to generate incremental … Continue reading

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The Supermarket Strategist 1/17

Your customers have limited time for browsing and no time to spare at all for complicated store navigating. While it is not always easy to achieve, you need to develop a pattern of customer movement (store flow). Begin by observing … Continue reading

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The Supermarket Strategist 12/20

Let’s start the New Year off with a modern way to increase your knowledge…iLearning! Load up your iPod, mp3 player, ipad2 or nook with educational, personal growth, and motivational material to utilize your commuting time. With the average American spending … Continue reading

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The Supermarket Strategist 11/22

If yours stores are in a location that has variable or severe weather patterns, it’s worth spending time each day to check the weather forecast. Is a winter storm approaching? Do you have enough milk, bread, and previsions? Is it … Continue reading

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The Supermarket Strategist 11/08

What does your store smell like? Upon entering your store, customers are stimulated on many levels: sight, sound, and yes, smell. Most of the larger retail stores understand that smell is part of a customer’s store experience. Give customers a … Continue reading

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