Category Archives: human resources

The Supermarket Strategist 9/05

Looking to increase sales with your current customer base? A technique used by many larger retailers is cross merchandising. Also called add-ons, this is the practice of displaying products from different categories together, in order to generate incremental purchases. Examples … Continue reading

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The Supermarket Strategist 7/24

Do your customers know who you are? As customers walk your store, do they recognize you and your management team? Could they call you or your team by name? A visible management team is essential. In fact, a practice used … Continue reading

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The Supermarket Strategist 4/30

What are customers saying about your business?  With the World Wide Web at almost everyone’s disposal, it’s easier than ever for customers to voice their opinions. Consumers are using websites like Google maps, local.yahoo and yelp as a platform to … Continue reading

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The Supermarket Strategist 3/27

Customer complaints are a part of the every day in our business.  It’s how you deal with them that makes all the difference.  Take a look at some statistics:  It takes 12 positive service incidences to make up for one … Continue reading

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The Supermarket Strategist 2/26

Do your customers know who you are? As customers walk your store, do they recognize you and your management team? Could they call you or your team by name? A visible management team is essential. In fact, a practice used … Continue reading

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The Supermarket Strategist 11/08

What does your store smell like? Upon entering your store, customers are stimulated on many levels: sight, sound, and yes, smell. Most of the larger retail stores understand that smell is part of a customer’s store experience. Give customers a … Continue reading

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The Supermarket Strategist 11/01

Who actually does the food shopping? Even with the increase of dual income households, one would think that food shopping would be equally divided between men and women. According to a recent study, 70 % of women still do the … Continue reading

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The Supermarket Strategist 10/18

Halloween is just two weeks away.  No doubt you’ve already mapped about your merchandising program.  However, have you thought about the extra bits of excitement you can create in store?  Window decorating contests, jack-o-lantern contests, children’s costume contests.  Don’t forget … Continue reading

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The Supermarket Strategist 10/04

Be active about asking your customers for their opinion. Much too often retailers don’t ask customers what they think. For customers, being asked for their opinion makes them feel valued and appreciated. Storeowners need to be actively soliciting their customers … Continue reading

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The Supermarket Strategist 9/27

Are you looking to increase impulse purchases? You actually may be missing important sales.  Very often customers will run into the store for just a few items, and feel no need to grab a hand basket at the entrance.  Once … Continue reading

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