Category Archives: Supermarket

The Supermarket Strategist 05/06

Get tuned in! In order to appeal to customer needs, you must first recognize their priorities, values and motivations. Each customer has unique wants, needs and desires. Here are a few questions to help identify what means most to your consumers. … Continue reading

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The Supermarket Strategist 9/26

Halloween is just four weeks away. No doubt you’ve already mapped out your merchandising program. However, have you thought about the extra bits of excitement you can create in store? Window decorating contests, jack-o-lantern contests, children’s costume contests. Don’t forget … Continue reading

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The Supermarket Strategist 9/12

As baby boomers begin to turn 65, their shopping needs will be changing. Consequently, this demographic group accounts for approximately 12% of the United States population. Are you prepared to serve this groups’ wants, needs, and desires? Start today; develop … Continue reading

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The Supermarket Strategist 9/05

Looking to increase sales with your current customer base? A technique used by many larger retailers is cross merchandising. Also called add-ons, this is the practice of displaying products from different categories together, in order to generate incremental purchases. Examples … Continue reading

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The Supermarket Strategist 8/28

Did you know that the average Working American spends over 200 hours a year commuting? That’s enough time to earn a college degree in four years!  Why not make your car, train, or bus a Mobile University?  It’s more convenient than … Continue reading

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The Supermarket Strategist 8/01

What does your store smell like? Upon entering your store, customers are stimulated on many levels: sight, sound, and yes, smell. Most of the larger retail stores understand that smell is part of a customer’s store experience. Give customers a … Continue reading

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The Supermarket Strategist 7/24

Do your customers know who you are? As customers walk your store, do they recognize you and your management team? Could they call you or your team by name? A visible management team is essential. In fact, a practice used … Continue reading

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The Supermarket Strategist 3/27

Customer complaints are a part of the every day in our business.  It’s how you deal with them that makes all the difference.  Take a look at some statistics:  It takes 12 positive service incidences to make up for one … Continue reading

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The Supermarket Strategist 1/29

An advisory board made up of customers? When Northeast grocery store leader Stew Leonard’s is looking for customer insight, they talk to their customers. Each week store management schedules a focus group discussion with their shoppers where in a casual … Continue reading

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The Supermarket Strategist 01/15

“Without promotion something terrible happens…Nothing!” That’s what P.T. Barnum said. It makes a lot of sense. I bet you never thought of it, but you can actually make the analogy that a supermarket is very similar to a circus – … Continue reading

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