Category Archives: Pallet Power

The Supermarket Strategist 9/26

Halloween is just four weeks away. No doubt you’ve already mapped out your merchandising program. However, have you thought about the extra bits of excitement you can create in store? Window decorating contests, jack-o-lantern contests, children’s costume contests. Don’t forget … Continue reading

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The Supermarket Strategist 9/12

As baby boomers begin to turn 65, their shopping needs will be changing. Consequently, this demographic group accounts for approximately 12% of the United States population. Are you prepared to serve this groups’ wants, needs, and desires? Start today; develop … Continue reading

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The Supermarket Strategist 9/05

Looking to increase sales with your current customer base? A technique used by many larger retailers is cross merchandising. Also called add-ons, this is the practice of displaying products from different categories together, in order to generate incremental purchases. Examples … Continue reading

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The Supermarket Strategist 8/01

What does your store smell like? Upon entering your store, customers are stimulated on many levels: sight, sound, and yes, smell. Most of the larger retail stores understand that smell is part of a customer’s store experience. Give customers a … Continue reading

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The Supermarket Strategist 01/15

“Without promotion something terrible happens…Nothing!” That’s what P.T. Barnum said. It makes a lot of sense. I bet you never thought of it, but you can actually make the analogy that a supermarket is very similar to a circus – … Continue reading

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The Supermarket Strategist 11/12

Looking for information pertaining to demographics, consumer trends, or government support? With hundreds of counsels and institutes willing to share information with you, how do you find them? You could start with a google search, searching and scrolling through hundreds … Continue reading

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The Supermarket Strategist 4/24

In less then a week you’ll be heading to the FMI2012 show; have you reviewed all the events and participants on the FMI web site? Just log on and sign up, the interactive site will direct you to all the … Continue reading

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The Supermarket Strategist 3/20

Your customers have limited time for browsing and no time to spare at all for complicated store navigating. While it is not always easy to achieve, you need to develop a pattern of customer movement (store flow). Begin by observing … Continue reading

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The Supermarket Strategist 2/28

Could you be the next winner of the Golden Penguin Award? Each year the NFRA receives hundreds of entries for its three Golden Penguin competitions: March Frozen Food Month, June Dairy Month, and June/July Ice Cream & Novelties Month. The … Continue reading

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The Supermarket Strategist 2/14

Looking to increase sales with your current customer base? A technique used by many of the larger retailers is cross merchandising. Also called add-ons, this is the practice of displaying products from different categories together, in order to generate incremental … Continue reading

Posted in Big Chain Stores, Building business, Elite Display USA, Grocery Store, Independent, Kevin Ruddy, Marketing, Pallet Power, Retail Stores, Sign Holders, Supermarket | Tagged , , , , , , , , , , , , , , | Leave a comment