Category Archives: Uncategorized

The Supermarket Strategist 11/15

The Holiday Season Is Here! With the Holiday Season starting next week, I can’t stress the importance of the next few days. Will you be at the top of your game? Now is the opportune time to WOW your customers … Continue reading

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The Supermarket Strategist 11/12

Looking for information pertaining to demographics, consumer trends, or government support? With hundreds of counsels and institutes willing to share information with you, how do you find them? You could start with a google search, searching and scrolling through hundreds … Continue reading

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The Supermarket Strategist 12/06

What brings consumers in your community to your store? Is it your product selection, your store team, or that heavenly bread that you bake every hour? The truth is, competing with the big box stores is all about uniqueness. Do … Continue reading

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The Supermarket Strategist 11/01

Who actually does the food shopping? Even with the increase of dual income households, one would think that food shopping would be equally divided between men and women. According to a recent study, 70 % of women still do the … Continue reading

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The Supermarket Strategist 10/11

It is not cost effective for large box merchants to micro manage each store. Their profitability is based on uniformed plan-o-grams. How can you benefit from this process? Research your geographical trading area and bring in specialty products geared towards … Continue reading

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The Supermarket Strategist 9/20

Looking to increase sales with your current customer base? A technique used by many of the larger retailers is cross merchandising. Also called add-ons, this is the practice of displaying products from different categories together, in order to generate incremental … Continue reading

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The Supermarket Strategist 9/13

Supermarket Strategist, Supermarket Marketing, Continue reading

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The Supermarket Strategist 6/28

Do your customers know who you are? As customers walk your store, do they recognize you and your management team? Could they call you or your team by name? A visible management team is essential. In fact, a practice used … Continue reading

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The Supermarket Strategist 4/26

Are you looking to increase impulse purchases? You actually may be missing important sales.  Very often customers will run into the store for just a few items, and feel no need to grab a hand basket at the entrance.  Once … Continue reading

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The Supermarket Strategist 2/22

Treat each customer as your best customer. As a store owner, you can concentrate on the little details. Superb customer service is your biggest asset. People like to shop where they feel comfortable and where they know the owner and … Continue reading

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