Get tuned in! In order to appeal to customer needs, you must first recognize their priorities, values and motivations. Each customer has unique wants, needs and desires. Here are a few questions to help identify what means most to your consumers.
>What are customers looking for in a supermarket?
>Why should customers buy from you?
>What benefits do you offer that appeal to customers?
Being tuned in to what customers want and being sensitive to their changing needs will help you enhance their shopping experience and become a better retailer. This will set you apart from your competition and help you build beneficial, long lasting customer relationships…Kevin Ruddy
Growing Your Business
It is not cost effective for mass merchandisers to micro manage each store. Their profitability is based on uniformed plan-o-grams. Set yourself apart by researching your geographical trading area, and bring in specialty products geared towards your demographic group. You know the drill. Look at ethnicity, age, gender, trends, etc. Then target your unique groups with products that will strike at the core of their shopping needs. For something simple, and you’ll see a difference where it counts.
Talk to customers as they are shopping
Some of your customers are going to want to talk to you and give you their opinions, and a smaller portion are going to want to vent their problems. There is a big benefit to engaging your customers openly and in public. If customers observe you professionally resolving another customer’s problem they will have greater respect for you and will view your business practices as responsible.
The First Shopping Cart
Sylvan Nathan Goldman first introduced the shopping cart on June 4, 1937 at Humpty Dumpty Supermarkets.