Do your customers know who you are?
As customers walk your store, do they recognize you and your management team? Could they call you or your team by name? A visible management team is essential. In fact, a practice used by many larger retailers is to proudly display photographs of their management team.
Tip: On a wall in a prominent position, place framed professionally photographed pictures of yourself and your team. With the photos you also need to include names and titles. This will easily convey to your customers who is in charge and positively affect their shopping experience…Kevin Ruddy
Customer Relations Check List
Walk the store and introduce yourself. Thank your customers for their business.
Friendly Store Ambassadors
Position a team member at the store entrance so that he or she can greet customers while handing out circulars and product location directories.
In Store Announcements
Take advantage of your PA system, having store members make personal greeting announcements.
In Store Music
Get your customers in the mood with the right summer time music mix. Keeping them entertained will make their shopping experience better and extend their time shopping. The longer they stay in your store the more they will purchase.
Assistance to Car
It’s getting hot out there, have team members at the register that will lend their assistance to seniors and mothers with children, bringing their groceries to their cars.
Check all your displays for price point signage. Don’t have customers not purchase a product because they could not find the price. Note: customers will assume that because there is no price by or on the product, it will be overpriced.
Store Operation Check List
Store Hours Signage
Let your customer know what your hours are. Don’t let them assume.
Position a team member in the parking lot during your peak hours to manage carts. Don’t let carts pile up, taking valuable parking spaces or rolling into parked cars.
Make sure you have a front-end manager available for price checks and product questions. He or she should also be ready to answer any store policy inquires.
Don’t bottleneck the front-end of the store and slow down the cashiers. Schedule baggers for all registers. And remember, they will be the last person the customer has contact with. So be sure that they thank customers.
Be sure that customers don’t walk in on untied restrooms. Remember, a bad experience here will contribute to the consumer’s perception of overall store conditions.
Did you know?
Here are some fun facts about the
number one beverage in the world.
The first batch of Coca-Cola was mixed in a 30-gallon brass kettle hung over the backyard fire of “Dr.” John Pemberton.
Every second, over 7,000 Coke products are consumed.
Coke was the first soft drink in space- it was enjoyed by astronauts via a special “space-can”
The Coca-Cola trademark is recognized by 94% of the world’s population, making it the most recognizable on Earth.